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Better service for your existing customers. Many people would call in an order and stop by to dine in or take out if they only had your menu.
Stop Faxing Your Menu - Give out the web address of your online menu instead.
Seasonal Menus - Do you have a special menu for St. Patrick's Day, Thanksgiving or Mother's Day? Add it so everyone can view it.
Out of town visitors. Many travelers will scout out potential restaurants for the next visit to your city on the Internet before actually arriving. Many will make hotel reservations based on the local restaurants or visa versa. An online menu means you have a chance into tap into this market.
Wi-Fi !! Hotels and Motels are all advertising that they have Internet access to attract business travelers, truck drivers and wealthy clients. Once these clients have checked in they are going to setup their laptop computer and search for a good place to eat. No online menu means no way to tap this growing market.
Search Engines - Submit your website with your menu so search engines on the internet will find your menu.
Menu Feeds - Have friends and associates link to your up-to-date menu on their web sites. This will help you with search engines and drive traffic to your restaurant in general. This would be a great service for hotels and motels in your area. In exchange you could post some info about their business in your description or web site.